Improve the community’s perception of Downtown while making them aware of all that it offers.
The Alliance is taking on the following initiatives to accomplish this goal
- Tell the story of Downtown in a way that invites visitors, both new and returning
- Implement the Alliance’s Imagemaking Strategy by targeting audiences and employing key messages across platforms that provide high value
- These platforms include social media, video content, advertorials, public relations, and seeking out cross-promotional opportunities.
- Plan and host events Downtown, including Music in the Park, Downtown for the Holidays, Sip, Savor, and Stroll, and a new monthly event.