Improve the community’s perception of Downtown while making them aware of all that it offers.

The Alliance is taking on the following initiatives to accomplish this goal

• Tell the story of Downtown in a way that invites visitors, both new and returning
• Implement the Alliance’s Imagemaking Strategy by targeting audiences and employing key messages across platforms that provide high value
• These platforms include social media, video content, advertorials, public relations, and seeking out cross-promotional opportunities.
• Plan and host events Downtown, including Third Thursdays, Music in the Park, Sip, Savor, and Stroll and Downtown for the Holidays.